染整技术与纺织产品开发创新

摘要

文章论证了染整技术与纺织产品开发创新之间的联系,通过案例分析了染整技术创新对产品开发的推动,探讨了产品开发创新与市场目标客户定位的关系,指出印染企业应针对自身的资源禀赋进行准确定位,开发创新的产品最终需要落地于目标市场,而如何了解需求、适应需求、推动需求的实现,则需要在销售策略上进行整体联动.%The paper demonstrates the relationship between dyeing and finishing technology and product development & innovation. By analyzing how the innovation of dyeing and finishing technology promotes product development, this paper discusses the relationship between product development & innovation and market positioning for target consumers. And it draws the conclusion that printing and dyeing enterprises should find right position on market based on their resource endowments; tailor their newly-developed products to the target market; and take integrated marketing strategies that can help to identify the needs, adapt to the needs and satisfy the needs.