经验传播类文化资源的文化产业商业模式构建探析——以景德镇陶瓷文化产业为例

摘要

On the strength of the unique cultural value and the features of can be copied and easy circulation,Experiential and diffused cultural resource become the advantageous resource to build the cultural industry platform Taking Jingdezhen ceramic industry as an example, through depth analysis of the industrial chain and the value chain , we put forward the new business model structure system "concept+ platform + big data";Our research is based on this model to provide the reference for the development of the Experiential and diffused cultural resources. Meanwhile, it will promote the sustainable development of cultural industry and the value extension, and realize cultural value and economic value.%经验传播类文化资源凭借其独特的文化价值与可复制、易流通的产品特性成为打造文化产业平台的优势资源.本文以景德镇陶瓷产业为例,通过对其产业链、价值链的深度分析,提出"内容+平台+大数据"的新的商业模式架构体系;并以此为实践基础,为我国众多面向经验型文化资源的文化产业发展提供思路借鉴,以推动文化产业的持续发展与价值延伸,实现文化价值与文化经济的双丰收.