Corporate Reputation,the bottom line

摘要

@@ Recent corporate crises have demonstrated that a company's reputation can be destroyed in a matter of seconds.It is admittedly true that a mishandled response,mapprepriate act,product tampering,or poorly timed reorganization all have the potential to instantly tarnish a respected fame that has been painstakingly built up over time.It is my belief that a good repute is the cornerstone of a successful business;therefore,it must be carefully dealt with.