基于废旧木家具回收利用的消费者认知行为调研与分析

摘要

In order to further study the recycling status and possibility of waste wood furniture,it is necessary to carry out specific research on consumers.Authors design two different types of questionnaires in the course of investigation,using cross analysis and regression to study the attitude and tendency of the public for different recycling.Results show:in the process of recycling the old wooden furniture,recycling service has an independent positive effect on whether or not to purchase.The recycling method,the utilization method and the strategy have a positive effect on the recovery and reuse.Society should strengthen the recycling of old wood furniture,recycled wood furniture in ensuring the quality and environmental protection can be targeted at young people to develop marketing strategies.%为进一步研究废旧木家具的回收利用状况和可能性,需要开展针对消费者的具体调研研究,通过两种不同类型的问卷设计,分别采用交叉分析法和回归分析法研究大众对于不同回收利用方面的认知度及倾向性.结果表明:在废旧木家具的回收利用过程中,回收服务对是否愿意购买存在独立的正向影响,回收方式、利用方法和策略对回收与再利用存在独立正向影响;社会应加强对废旧木家具回收利用的宣传,再生木家具在保证质量与环保性的同时可以针对年轻人制定营销策略.