GLOBAL ENTREPRENEUR Li Ning: Gymnastic Prince, Business Giant September 5

摘要

In 2004, Li Ning (李宁) made an auda-cious bid to become the official sports manufacturina sponsor of the 2008 Beijing Olympic Games. It ultimately lost out to Adidas. But Li Ning, founder of the self-named firm and former Olympic athlete, is not only able to perform breathtaking maneuvers on the performance mat; he is able to do so in the business arena as well.