机译:泰国啤酒行业的品牌和品牌资产衡量
Institute;
of;
lnternational;
Studies,;
Ramkhamhaeng;
University,;
Bangkok;
10240,;
Thailand;
H.;
Wayne;
Huizenga;
School;
of;
Business;
and;
Entrepreneurship,;
Nova;
Southeastern;
University,;
Florida;
33314,;
USA;
品牌知名度; 啤酒业; 泰国; 资产; 测量; 统计分析; 消费者行为; 购买意向;