An Insight into the Future of China’s Baby and Child Cosmetics Industry

摘要

Since the reform and opening-up in 1980s,China’s baby and children cosmetics industry has been budding.A historical event,the birth of Yumeijing moisture cream for children in 1980,marks the seeds of the industry.The brand also emerges as a pioneer in the local baby and children cosmetics industry.Up until the early 1990s,as people become more willing to spend,China’s baby and children cosmetics industry began toflourish.A marker is JOHNSON&JOHNSON’s inroad into Chinese market.Throughout the entire 1990s,child care brands led by JOHNSON&JOHNSON were advertising the importance of skin care for babies and children.