Background Not long ago, I shared my ideas with the insiders during a brand growth forum. At the time, not surprisingly, I received many questions that were often asked: Without financing nor big money, how can a brand grow rapidly? The repurchase is not bad, but it is not working to attract new customers. Can CRM grow only depending on the regular customer? A lot of brands put in hundreds of thousands of money on beauty influencers on internets every month. Why the conversion rate is so bad? My company?s scale is large, basically speaking, but the profit rate is not good. How to improve efficiency? I have no problem with growth, but inventory management is too difficult. It seems to make money. In fact, it is all in stock. How to enhance the uniqueness of my brand? If I?m unique enough, will my brand grow?
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