Coming Soon on Tmall: Boots Makes First Move into China

摘要

On 20 September, 2018, Walgreens Boots Alliance, Inc. and Alibaba Group Holding Ltd. announced the launch of a Boots flagship store on Tmall Global, Alibaba’s B2C platform for international brands and retailers, to introduce a number of iconic Boots beauty brands to more than half a billion consumers on Alibaba’s platforms in China.