齐齐哈尔市乡村旅游品牌建设初探

摘要

Qiqihar has made great achievement in rural tourism over the years. But there still are some disadvantages in its development, such as rough in quality and single in type of products, lack of intagrated rural tourism products meeting with the tourists＇ dining, housing, transporting, traveling, shopping, and entertaining, and downgrading in quality of rural and humanistic environment. In order to keep up with the increasing competition, Qiqihar need enhance its city tourism brand by designing suitable image identifying system, value publicity and promotion, explore its cultural implications to increase the quality of products, and keep sustainable development to promote healthy and orderly rural tourism.%齐齐哈尔市乡村旅游经多年发展取得了可喜的成就，但其在发展过程中也存在着很多问题，如乡村旅游产品粗糙，类型较单一，缺乏能同时满足游客“吃、住、行、游、购、娱”一体化消费需求的综合性乡村旅游产品，以及乡村生态环境质量下降。人文环境特色减弱等。随着乡村旅游的竞争愈加激烈，齐齐哈尔市急需提升本市旅游品牌的建设能力，为旅游品牌设计合适的形象识别系统，加大宣传促销力度；发掘文化内涵，提升产品品质；坚持可持续发展，从而促进乡村旅游持续、健康、有序的发展。