On the basis of defining rural professional economic association, the advantages of it in terms of non-profitability, low operation cost and good communication skills are pointed out. Functions of rural professional economic association are expounded. It can display the advantages of information; intensify the connections among governments, agriculture and rural areas; display the advantages of organization and strengthen the gaming capability of rural households; play the advantages of association and promote the improvement of quality of agricultural products; play the advantage of association and help government to transfer to limited government;play association and information advantages and intensify international competitiveness. It is pointed out that the defects caused by imperfect non-profit association restrict the function of rural professional economic association. In order to well display the functions of rural professional economic association, the countermeasures are put forward:establishing perfect laws and regulations to let rural economic association have the features of non-profit association;the government establishes new relations with rural economic association to support their development from multiple channels;fully displaying the service functions of rural economic association and finishing self-development; perfecting incentive and restraint mechanisms for rural economic association; intensifying supervision management of rural economic association.
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