The thesis expounds the status quo of the fruit industrial development in Shaanxi Province:the first is the output and distribution of fruits;the second is the status quo of fruit industrial development.The planting layout of fruit is continuously optimized;the industrial scale and the brand reputation are increasingly promoted;the process of fruit industrialization develops rapidly.The problems existing in the fruit industrial chain of Shaanxi Province are analyzed:firstly,in the chain of preproduction service and support system,the capital input is scanty,the production standard is not unified,and the matching service system is not sound;secondly,in the chain of cultivation and plucking,the regional layout is not reasonable and the variety structure is not balanced;thirdly,in the chain of post-plucking disposal and enterprise scale,the post-plucking disposal ability is not enough and the enterprise scale of fruit industry is small;fourthly,in the chain of products sales,the awareness of famous brand is not strong,the marketing ways are outdated and the sales structure is not reasonable.The countermeasures and suggestions for promoting fruit industrial development of Shaanxi Province are put forward:firstly,perfect preproduction service and support system;secondly,promote the scientific technology of cultivation and plucking;thirdly,strengthen the commercialization disposal after plucking;fourthly,reinforce the degree of marketing.
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