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Communication Technology, Capabilities and Livelihoods: The Role of Mobile Money in Facilitating Financial Inclusion and Development in Rural Kenya

机译:通信技术,能力和生计:移动货币在促进肯尼亚农村地区金融包容性和发展中的作用

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摘要

In urban and rural Kenya, mobile money, the use of the mobile telephone for banking has become a part of everyday life. People use mobile money to accomplish a variety of functions such as transfer money, save, and pay bills, among other uses. At the national level, the government considers mobile money important for individual and national development. Safaricom's M-Pesa, the most popular mobile money application has received praise for enabling people in the rural areas to access financial services. This research examines the role of mobile money in the everyday lives of people in rural Kenya, especially ordinary users of M-Pesa and M-Pesa agents that facilitate these services.;The findings from this research are based on a three-month period of fieldwork on M-Pesa use and facilitation in Chepkoilel, a rural community in western Kenya. Three questions guided this research: how has M-Pesa fit into people's existing financial cultures and practices? How do people perceive M-Pesa and the role of the service in facilitating their development or financial mobility? How do M-Pesa agents perceive their role in the mobile money ecosystem? Data were collected using interviewing and observation methods.;In this research, I found that M-Pesa users and M-Pesa agents utilized M-Pesa for their individual development. Notably, the M-Pesa agency business model had provided new opportunities for entrepreneurship to rural dwellers. Equally important, the application was fundamental for facilitating local-local and global-local financial flows. The ease of making financial remittances through M-Pesa had saved people the cost of transport to the banking halls in town, and made it easy for participants to forward their chama , or self-help group contributions. However, despite the speed and convenience of transactions brought by M-Pesa, there were widespread perceptions that financial management had been made difficult by the fact that money was now so fluid on M-Pesa, a contrast to the time when people used cash. At the same time, Safaricom's introduction of M-Shwari, the digital saving platform had provided people with an alternative avenue with which to save and borrow money. Though M-Shwari fostered the privacy of financial transactions, among other perceived advantages, the application was displacing long-held collectivist financial habits by introducing individualistic financial practices.;This study has also examined the intermediary work of M-Pesa agents in the mobile money ecosystem. As nodes linking Safaricom and its customers, M-Pesa agents were important actors in the system of exchange and value. Their domestication practices were critical to the integration of M-Pesa within the population. Furthermore, as informediaries, they provided socio-technical information that Safaricom used to improve the service. However, their work was often impeded by increasing cases of digital insecurity, and agents found themselves thrust in the role of the management of safety of M-Pesa transactions despite their limited financial knowledge. Finally, in unexpected ways, M-Pesa agents were engaged in the shaping of M-Pesa to suit the local social, cultural and economic remittance practices of the community they served. In the end, these actions benefited their development, the development of their clients, and Safaricom's business. However, contrary to the prevailing perception, the study found that M-Pesa's contribution towards financial inclusion was felt more in the informal economy rather than in the formal economy.;I conclude that though M-Pesa was important for people's development, the low-income population faced digital divide challenges in their attempts to utilize M-Pesa for their development. For instance, the relative high cost of services led to non-adoption of M-Pesa by some demographics. Non-literacy and lack of digital skills were other problems users faced.
机译:在肯尼亚的城市和农村,使用移动电话进行银行业务已成为日常生活的一部分。人们使用移动货币来完成各种功能,例如转账,储蓄和支付账单等。在国家一级,政府认为流动资金对于个人和国家发展很重要。 Safaricom的M-Pesa是最受欢迎的移动货币应用程序,它使农村地区的人们能够使用金融服务而受到赞誉。这项研究调查了移动货币在肯尼亚农村地区人们日常生活中的作用,特别是促进这些服务的M-Pesa和M-Pesa代理商的普通用户。;本研究的结果基于三个月的时间在肯尼亚西部农村社区Chepkoilel进行的有关M-Pesa使用和促进的实地调查。这项研究指导了三个问题:M-Pesa如何适应人们现有的金融文化和实践?人们如何看待M-Pesa及其服务在促进其发展或财务流动方面的作用? M-Pesa代理商如何看待他们在移动货币生态系统中的作用?使用访谈和观察方法收集数据。在这项研究中,我发现M-Pesa用户和M-Pesa代理商利用M-Pesa进行个人发展。值得注意的是,M-Pesa代理业务模式为农村居民提供了新的创业机会。同样重要的是,该应用程序对于促进本地-本地和全球-本地财务流程至关重要。通过M-Pesa汇款的便捷性为人们节省了前往镇上银行营业厅的交通费用,并且使参与者可以轻松转发其chama或自助小组捐款。但是,尽管M-Pesa带来了交易的速度和便利,但人们普遍认为,由于货币在M-Pesa上的流动性如此之高,使得财务管理变得困难,这与人们使用现金的时间形成了对比。同时,Safaricom推出了数字储蓄平台M-Shwari,为人们提供了另一种储蓄和借钱的途径。尽管M-Shwari促进了金融交易的私密性,但除了其他明显的优势外,该应用程序还通过引入个人主义的金融惯例来取代了长期存在的集体主义金融习惯。生态系统。作为连接Safaricom及其客户的节点,M-Pesa代理商是交流和价值系统中的重要角色。他们的驯化做法对于在人群中整合M-Pesa至关重要。此外,作为参考,他们提供了Safaricom用来改善服务的社会技术信息。但是,他们的工作经常受到数字不安全事件增加的阻碍,尽管财务知识有限,代理商发现自己仍在发挥M-Pesa交易安全管理的作用。最后,M-Pesa代理商以意想不到的方式参与了M-Pesa的塑造,以适应他们所服务社区的当地社会,文化和经济汇款方式。最后,这些行动使他们的发展,客户的发展以及Safaricom的业务受益。但是,与普遍的看法相反,该研究发现,M-Pesa对金融包容性的贡献更多地出现在非正规经济而非正规经济中。;我得出结论,尽管M-Pesa对人们的发展很重要,但收入人群在尝试利用M-Pesa进行发展时面临数字鸿沟挑战。例如,相对较高的服务成本导致某些人群不接受M-Pesa。用户还面临着其他问题,即缺乏读写能力和缺乏数字技能。

著录项

  • 作者

    Tuwei, David Kiplagat.;

  • 作者单位

    The University of Iowa.;

  • 授予单位 The University of Iowa.;
  • 学科 Communication.;Journalism.
  • 学位 Ph.D.
  • 年度 2018
  • 页码 195 p.
  • 总页数 195
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 11:38:55

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