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The effectiveness of the thin-ideal model as product endorser in mass circulation women's fashion magazines: A preliminary empirical investigation of behavioral and attitudinal moderators

机译：薄理想模型在大众发行的女性时尚杂志中作为产品代言人的有效性：行为和态度调节者的初步实证研究

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作者
Segal, Sabrina;
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作者单位

Nova Southeastern University;

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授予单位 Nova Southeastern University;
学科
学位 D.B.A.
年度 1997
页码 126 p.
总页数 126
原文格式 PDF
正文语种 eng
中图分类
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The effectiveness of the thin-ideal model as product endorser in mass circulation women's fashion magazines: A preliminary empirical investigation of behavioral and attitudinal moderators

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