Perceptions and Attitudes of Recruitment Efforts for Undergraduate Enrollment in Southern Illinois University College of Agricultural Sciences

摘要

The purpose of this study was to evaluate the efficiency of and improve the recruitment efforts of The College of Agricultural Sciences at Southern Illinois University Carbondale. This study surveyed a group of freshmen and first-year transfer students enrolled in the College of Agricultural Sciences (COAS) at Southern Illinois University Carbondale (SIUC) in the fall of 2016 on why they chose to attend, and what factors were considered when making their choice. 184 students were sent surveys and a total of 62 students completed the survey, giving a response rate of 34%. The instrument contained a 21 item questionnaire, with responses of both open and close ended items. The survey found that the reputation of the COAS, as well as the faculty and staff's dedication of welcoming and assisting (potential students) were identified as the most influential factors in a student choosing to attend the COAS. It was found that parents, followed closely by high school agriculture teachers, held the greatest influence in prospective students' college choice process. Other results show why the students selected and enrolled were due to the affordability of the COAS, scholarships, and the specific programs that were offered. Noting these results, the COAS would be able to continue to increase enrollment numbers.