Retail site selection using GIS and MCDM: A cast study of the Toronto retail jewellery industry.

摘要

he main aim of this study is to integrate GIS techniques with multicriteria decision making (MCDM) for the retail site selection problem. A framework for retail location analysis is proposed and tested in the context of the retail jewellery industry in the City of Toronto. It is argued that the integrated GIS-MCDM approach allows decisions on store location to be made in a systematic manner, taking into account spatial and nonspatial information. The framework involves four major steps: (1) the problem definition, (2) data input, (3) exploratory data analysis (EDA), and (4) the multicriteria model.;For the retail jewellery industry in Toronto, the results were based on two location strategies; small and large size merchants. Each strategy was tested in the framework of three scenarios. These scenarios were devised to model a