Programming and publicity: The relationship illustrated by three ballet companies.

摘要

The hypothesis of this thesis is that there is a relationship between the programming of three selected regional ballet companies and their marketing, publicity and promotional materials. Research began with a brief overview of the history of the regional ballet movement in the United States. The three selected companies, Lake Erie Ballet, Rochester City Ballet and the Washington Ballet, represent the broad spectrum of regional ballet companies. The marketing, publicity and promotional efforts of each company were analyzed in relation to artistic programming. This thesis found that programs are best promoted when there is a direct relationship between the artistic vision and programs, and the materials designed to promote them.