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Volunteer recruitment through market segmentation: A quantitative study using predictive models.

机译:通过市场细分进行志愿者招募:使用预测模型的定量研究。

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摘要

This research assessed the consistency of using demographic characteristics for the purpose of predicting behavior relationships for establishing market segmentation within volunteer recruitment. A study of ex post-facto design that examined the use of a predictive model that included several demographic factors that used logistic regression to determine the statistical significance of those characteristics on specific methods of recruitment. The study used secondary data from the American Society of Association Executives center for Association Leadership Survey Questionnaire: Decision to Volunteer Survey completed by 26,305 association members. A quantitative study was performed using the following: one categorical dichotomous dependent variable, method of recruitment and four categorical dichotomous predictor independent variables, gender, age, ethnicity and career situation. The study showed a significance for ethnicity as a predictor in the method of recruitment. However, the study did not find statistical significance for age, gender or career situation as predictors for volunteer recruitment. The study did not result in expected findings. In fact, only one of the hypotheses was supported in this study. The results suggest that there may be other factors at work that are influencing the prediction of the method of recruitment by consideration of demographic characteristics. Additional analysis using different demographic characteristics may also show more statistically significant results.
机译:这项研究评估了使用人口特性来预测行为关系以在志愿者招募中建立市场细分的目的的一致性。事后设计的一项研究,考察了预测模型的使用,该模型包括几个人口统计学因素,这些因素使用逻辑回归确定了这些特征在特定招募方法上的统计意义。该研究使用了来自美国协会执行者中心协会领导力调查问卷的二次数据:由26,305名协会成员完成的志愿调查决定。使用以下各项进行了定量研究:一个分类为二分类的因变量,招聘方法和四个分类为二分类的预测变量自变量,性别,年龄,种族和职业状况。该研究表明种族作为招募方法中的预测因子具有重要意义。但是,该研究没有发现年龄,性别或职业状况作为志愿者招募的预测因素的统计意义。该研究未产生预期结果。实际上,这项研究仅支持一种假设。结果表明,考虑到人口统计学特征,可能还有其他因素正在影响招聘方法的预测。使用不同的人口统计学特征进行的其他分析也可能显示出更具统计意义的结果。

著录项

  • 作者

    Appel, Justina S.;

  • 作者单位

    Capella University.;

  • 授予单位 Capella University.;
  • 学科 Management.;Demography.;Marketing.
  • 学位 Ph.D.
  • 年度 2016
  • 页码 103 p.
  • 总页数 103
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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