'What Goes Around, Doesn't Come Back Round': A Look into the Disruptive Influence of Basel School of Design and Cranbrook Academy of Art.

摘要

This paper examines the contributions of the Basel School of Design and Cranbrook Academy of Art by outlining their respective philosophies and pedagogical approaches. These two schools helped educate and train a number of the most prominent graphic designers of the twentieth century. Following a brief historical examination of the Bauhaus' influence on design education, the early teachings of Emil Ruder and Armin Hofmann at the Basel School of Design are discussed within the context of their influence on post-modern graphic designer Wolfgang Weingart. This paper examines the concurrent shift in graphic design that was happening in the United States at Cranbrook Academy of Art under the tutelage of Swiss-trained designer Katherine McCoy, and prominent Cranbrook alumni responsible for redefining graphic design as both a professional practice and academic discipline.