声明
ACKNOWLEDGEMENTS
摘要
ABSTRACT
CENTENTS
Chapter One INTRODUCTION
1．1 Need for the Study
1．2 Significance for the Study
1．3 Basic Concepts and Theories
1．3．1 Content Analysis
1．3．2 National Image
1．3．3 Public Diplomacy
Chapter Two LITERATURE REVIEW
2．1 Canadian News Media
2．1．1 General Review of the History of Canadian News Media
2．1．2 Influence of Canadian News Media
2．1．3 Evaluation of Canadian Media’s International Reporting
2．2 National Image and China’s National Image
2．2．1 Chinese Scholars
2．2．2 Scholars Abroad
2．3 Public Diplomacy
Chapter Three RESEARCH METHODOLOGY
3．1 Research Questions
3．2 Research Methods
3．2．1 Content Analysis
3．2．2 Sampling and Data Collection
3．2．3 The Reasons Why the Three Major Canadian News Media
3．2．4 Coding Technique
Chapter Four RESULTS AND DISCUSSIONS
4．1 Data Results
4．1．1 Frequencies of China and Chinese in the Three Newspapers
4．1．2 Overall Attitudes／Tendencies in the Three Newspapers
4．2 China’s National Images in the Canadian News Press
4．2．1 China’s Economic Image
4．2．2 China’s Political Image
4．2．3 China’s Social Image
4．2．4 China’s Cultural Image
4．3 Other Findings
4．3．1 Chinese Enterprises Covered More Than Chinese Government
4．3．2 Chinese Commodities and Their Competitive Force
4．3．3 Chinese Common People Are More Popular Than Chinese Leaders and Government
4．4 Suggestions and Proposals
4．4．1 To Play Well “Economic Card”
4．4．2 To Make China’s Politics Easier
4．4．3 To Establish a Society Run By a Moral Atmosphere and Legal System
4．4．4 To Develop People’s Diplomacy
Chapter Five CONCLUSIONS
5．1 Summary of the Study
5．2 Limitations of this Research
5．3 Future Research in the Field
REFERENCES
APPENDIX CODING CATEGORIES OF THE THREE CANADIAN NEWSPAPERS
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