声明
Chapter One:Introduction
1.1Background and Significance
1.2 Objective of the study
1.3Contributions to Knowledge
1.4Structure of the Research
Chapter Two:Literature Review
2.1Consumer Decision Making
2.2 7Ps of the Marketing Mix
2.3 Conceptual Framework of the Research
Chapter Three:Research Methodology
3.1 Characteristics of population, determination of sample size and sample selection
3.1.1Target population
3.1.2Determination of sample size and sample selection
3.2 Research variables
3.2.1Independent Variable
3.2.2 Dependent Variable
3.3 Hypothesis
3.4Sample/Data Collection Method
3.5 Data Analysis and Summary
3.5.1 Descriptive Statistics
3.5.2 Inferential Statistics
3.6 Reliability Test
Chapter Four:Analysis and Result
4.1Demographic of Respondent the Questionnaires
4.2Screening Questions and Information of customers decisions on using BCEL services in Vientiane Capital
4.3Factors Affecting Customers Decisions on Using BCEL Services in Vientiane Capital
4.4Conclusion of Hypotheses
Chapter Five:Conclusion and Recommendations
5.1Summary and results of hypothesis testing
5.2 Recommendations on application of the research findings for businesses
参考文献
Appendix
致谢
Resume
对外经济贸易大学;
