Foreign Market Choices and Variables:A Conceptualized Model

摘要

Firms encounter a wide variety of factors when choosing to enter into a foreign market.This paper conducts a thorough literature review and consolidates past findings into a more cohesive and comprehensive model.Using interviews and surveys from a Chinese multinational company to expand and corroborate previous literature, a more complete conceptual model is created that includes variables and decisions that affect a firm's success in the foreign market, such as entry mode, past experience, trust, cultural distance, and social, political and economic dynamics.These variables interact with each other in direct and mediating ways, either enhancing or mitigating their respective effects.The outcome of these factors—that is, success or failure within the market—create a feedback loop that affects many of the aforementioned variables in later stages.As success is generated, detrimental effects are lessened and positive effects are increased, causing even greater success as time moves forward.This paper contributes to this field by creating a more cohesive conceptual construct of these factors and outcomes and by validating their merit through the investigation of a Chinese multinational.This model can be used to further academic study on this topic or as a practical roadmap for firms as they look to expand into the foreign market.

目录

声明

Abstract

Table of Contents

Chapter 1 Introduction

Chapter 2 Literature Review

2．1 Transaction Cost Theory

2．2 Entry Modes

2．3 Hofstede’s Cultural Distance

2．4 Kogut and Singh and the GLOBE Smdy

2．5 Psychic Distance and the Scandinavian School

2．6 Limitations on Cultural and Psychic Distance

2．7 Building Trust

2．8 Social，Political，Geographical，and Legal-An Institutional Look

2．9 Summary

Chapter 3 Methodology

Chapter 4 Survey and Interview Results

4．1 Country Specific Results

4．2 Common Elements Between Countries

Chapter 5 Discussion

Chapter 6 A Proposed Conceptualization

Chapter 7 Conclusion

References