声明
Acknowledgements
ABTRACT
摘要
CONTENTS
Lists of Tables
Lists of Figures
CHAPTER ONE INTRODUCTION OF RESEARCH
1．1 Background and relevant of the research
1．2 Objective of the study
1．3 Scope of the study
1．4 Benefits of the study
1．5 Thesis structure
1．6 Definitions
CHAPTER TWO LITERATURE REVIEW
2．1 Definition of competitiveness
2．2 Definition of customer satisfaction
2．3 Related research
2．4 Research Framework
2．4．1 SWOT
CHAPTER THREE RESEARCH METHODOLOGY
3．1 Research Method
3．2 Sample
3．3 Survey design
3．4 Data collection procedure
CHAPTER FOUR COMPETITIVE ANALYSIS OF TIANJIN-BANGKOK ROUTE
4．1 Background for analysis
4．2 Data and analysis of passengers on Tianjin-Bangkok route
4．3 Discussion and analysis
CHAPTER FIVE CONCLUSION AND SUGGESTIONS
5．1 Conclusion
5．2 Suggestions
5．3 Limitations
5．4 Future Research Directions
BIBLIOGRAPHY
APPENDIX
天津科技大学;
