声明
1 Introduction
1.1 Research Background
1.2 Literature Review
1.3 Research Question and Objectives
1.4 Research Significance
1.5 Research Methodology
1.6 Research Outline
2 Literature Background
2.2 Marketing Mix (4ps)
2.3 PEST Analysis
2.4 SWOT Analysis
3 The Current Situation and Challenges of the Tourism Sector in Rwanda
3.1 An Overview of Tourism Industry in Rwanda
3.2 Challenges Faced by Tourism Sector in Rwanda
4 An Analysis on The Marketing Environment of The Tourism Industry of Rwanda
4.1 PEST Analysis
4.2 SWOT Analysis
5 An Attitude and Behavior Analysis of Tourists of Rwanda
5.1 Research Design
5.2 Sampling and Data Collection
5.4 Demographic Characteristics of Respondents
5.5 Survey Findings
6 Tourist-oriented Marketing Strategies for Rwanda to Develop the Tourism Industry
6.1 STP Strategy
6.2 Marketing Tactics (4ps)
7 Conclusions and Limitations
7.1 Conclusions
7.2 Limitation and Future Studies
参考文献
附录A
致谢
大连海事大学;
