声明
CHAPTERⅠ. INTRODUCTION
Section 1.1. Background
1.1.1. Olive oil background in China
1.1.2. Different varieties of olive oil
1.1.3. The olive oil in the Mediterranean and Chinese cuisine
1.1.4. Imported olive oil in China
1.1.5. The evolution of the market in China
1.1.6. Potential of the European companies
1.1.7. Differences between the olive oil produced in Europe and in China
1.1.8. Differences between European olive oil bottled in Europe or in China
1.1.9. Globalization
Section 1.2. Study goals
1.2.1. Motivation
1.2.2. Expected results
1.2.3. Predictions for the future of Chinese olive crops
Section 1.3. Methodology
1.3.1. Online research
1.3.2. PESTEL and SWOT analysis
2.1.1. Trade barriers, customs and regulations
2.1.2. Different methods to sell olive oil in the Chinese market
2.1.3. Chinese companies importing European olive oil to bottle it in China
Section 2.2. Market competition. List of companies for reference
2.2.1. Chinese companies
2.2.2. European companies
3.1.1. Strengths
3.1.2. Weaknesses
3.1.3. Opportunities
3.1.4. Threats
Section 3.2. SWOT analysis of Chinese companies
3.2.1. Strengths
3.2.2. Weaknesses
3.2.3. Opportunities
3.2.4. Threats
Section 3.3. PESTEL analysis
3.3.1. Political factors
3.3.2. Economic factors
3.3.3. Social factors
3.3.4. Technological factors
3.3.5. Environmental
3.3.6. Legal
Section 3.4. Analysing the offer and demand of olive oil
3.4.1. Offer. Market competition
3.4.2. Demand
CHAPTER Ⅳ. CONCLUSIONS
4.1. Recommendations for future companies
4.2. Recommendations for companies already in the market
参考文献
致谢
个人简历 在读期间发表的学术论文与研究成果
对外经济贸易大学;
