封面
声明
Acknowledgements
中文摘要
英文摘要
目录
List of Figures
Chapter one Introduction
1.1 Introduction
1.2Purpose of this Study
1.3 Research Methodology
Chapter two Research Methodology
2.1Competitiveness in different point of views
2.2Theories
ChapterThree Concept of the Business
3.1 Mission
3.2 Vision
3.3 Philosophy
3.4Opportunity Cost in Decision Making
ChapterFour Business Environment
4.1Overview of China and Mexico
4.2 Market Overview in China and Mexico
4.3The Textile Industry
4.4Microfiber Competitive Analysis
ChapterFive Business Structure
5.1 Planning the Business
5.2 Organization
5.4 Control
5.5 Future of the Business
ChapterSix Business Strategy
6.1 Unique Selling Point
6.2 Sales Strategy
6.3 Marketing Strategy
6.4 Customer Satisfaction Strategy
Chapter Seven Logistics Strategy
7.1Strategic Proposals
7.2 Trade Facility
7.3 Logistic Analysis
7.4 Creation of Logistic Strategy
Chapter 8 Conclusions
Bibliography