TABLE OF CONTENTS
摘要
ABSTRACT
TABLE OF FIGURES AND TABLES
EQUATIONS
PREFACE
1.The Company’s objective in modern economy
1.1 The myth of growth and the competitive approach
1.2 New Approaches:Balanced Scorecard,CSR,Triple Bottom Line,CRM
1.3 Stakeholder Theory VS Shareholder Theory
1.4 Value-Based Management
1.4.1 VBM in action
1.4.2 The four cornerstones of value
2.How to measure company’s results:pros and cons of different metrics
2.1 Accounting Measures
2.1.1 Absolute measures
2.1.2 Financial Ratios
2.2 Economic and Market metrics
2.2.1 Net Present Value
2.2.2 EVA and MVA
2.2.3 Total Shareholder Return
2.3 The McKinsey Model
3.Do stock prices fully reflect value creation?
3.1 Traditional theory of market efficiency
3.2 Actual evidences of inefficiencies
3.2.1 The role of expectations
3.2.2 Overreaction,volatility and seasonality
3.2.3 Mean reversion
3.3 Management objectives and the role of communication
4.Linking The McKinsey Model to stock price movements:Analysis across different financial markets
4.1 Sample Definition
4.2 Methodology
4.2.1 Fixed-Effects Model
4.2.2 Between-Effects Model
4.2.3 Performing the Analysis on Sub-Segmented Periods
4.2.4 Main Assumptions
4.3 Implementing the Analysis on 2005-2011 Period
4.3.1 The Short-Term Perspective
4.3.2 The Long-Term Perspective
4.4 Pushing the Analysis forward:before and after 2008 financial Crisis
4.4.1 The Short-Term Perspective
4.4.2 The Long-Term Perspective
5.Conclusions
5.1 How much Value Creation is reflected by Stock Prices?
5.2 The impact of the relationship in the short term and in the long term
5.3 The role of difierent financial Markets
Appendix
BIBLIOGRAPHY
ACKNOWLEDGEMENTS
声明