文摘
英文文摘
声明
Acknowledgements
Chapter One INTRODUCTION
1.1 Purpose of the Research
1.2 Significance of the Research
1.3 General Organization
Chapter Two LITERATURE REVIEW
2.1 Understanding of Culture
2.1.1 Definition of culture
2.1.2 Definition of gold-jade culture
2.2 Cross-Cultural Communication Perspective
2.2.1 Intercultural communication and cross-cultural communication
2.2.2 Dodd's view on the relationship between language and culture
2.2.3 Lian Shuneng's findings about thinking pattern
2.3 Related Researches
2.3.1 Researches at home
2.3.2 Researches abroad
Chapter Three BEIJING OLYMPIC GOLD MEDALS
3.1 Designing of Beijing Olympic Gold Medals
3.1.1 Inheriting aspects
3.1.2 Innovative aspects
3.2 Cultural Meanings in the Designing of Beijing Olympic Gold Medals
3.2.1 Virtues
3.2.2 Harmony
Chapter Four CHINESE AND WESTERN GOLD-JADE CULTURES
4.1 A Comparison between Chinese and Western Gold Cultures
4.1.1 Similarities between Chinese and Western gold cultures
4.1.2 Differences between Chinese and Western gold cultures
4.1.3 Causes of the differences and the similarities
4.2 A Comparison between Chinese and Western Jade Cultures
4.2.1 Differences between Chinese and Western jade cultures
4.2.2 Deep root for the differences
4.3 Summary
Chapter Five CONCLUSION
5.1 Conclusion of the Research
5.2 Limitations of the Research
5.3 Suggestions on further Research
Reference