文摘
英文文摘
声明
Chapter 1 Introduction
1.1 Research Questions
1.2 Necessities
1.3 Organization of the Thesis
Chapter 2 Literature Review
2.1 Previous Studies on Presupposition
2.1.1 Semantic Presupposition
2.1.2 Pragmatic Presupposition
2.1.3 Semantic Presupposition and Pragmatic Presupposition
2.2 Previous Studies on Advertisement
2.2.1 Semiotic Approach
2.2.2 Linguistic Approach
2.2.3Pragmatic Approach
2.3 Summary
Chapter 3 Research Methodology
3.1 Data Collection
3.2 Research Method
Chapter 4 Data Analysis and Discussion
4.1 Distribution and Frequency of Pragmatic Presupposition in Chinese TV Advertisements
4.2 Presupposition Triggers in Chinese TV Advertisements
4.3 Classifications of Pragmatic Presupposition in Chinese TV Advertisements
4.3.1 Existential Presupposition
4.3.2 Factive Presupposition
4.3.3 State Presupposition
4.3.4 Belief Presupposition
4.3.5 Behavior Presupposition
4.3.6 Atmosphere Presupposition
4.3.7 Personality Presupposition
4.3.8 Concept Presupposition
4.4 Functions of Pragmatic Presupposition in Chinese TV Advertisements
4.4.1 Economical Function
4.4.2 Emotional Function
4.4.3 Latent Function
4.4.4 Persuasive Function
Chapter 5 Conclusion
5.1 Major Findings
5.2Contributions
5.3Limitations and Futurer Research Suggestions
References
Appendix
Acknowledgements