文摘
英文文摘
Acknowledgements
论文说明:List of Figures and Tables
Chapter One Introduction
1.1 Background
1.1.1 Why Advertising Discourse
1.1.2 Why the Systemic-Functional Perspective
1.1.3 Why Appraisal Theory
1.2 Purpose of This Study
1.3 Data and Methodology
1.4 Structure of the Study
Chapter Two Literature Review
2.1 Introduction
2.2 Review of Research in Advertising Discourse
2.3 Review of Research in Appraisal Theory in SFL
2.4 Summary
Chapter Three Theoretical Framework
3.1 Introduction
3.2 A Brief Review of Systemic-Functional Linguistics
3.3 A Brief Review Appraisal Theory
3.4 Summary
Chapter Four An Appraisal Analysis of Advertising Discourse
4.1 Introduction
4.2 Expressing Different Kinds of Attitude Explicity
4.2.1 Grammatical Resources in the Inscription of Attitude
4.2.2 Expressing Feelings:Affect
4.2.3 Judging Character
4.2.4 Preferences in the Expression of Attitude
4.2.5 Main Aspects of Appreciative Language
4.3 Grading Explicit Attitude
4.3.1 Force
4.3.2 Focus
4.3.3 Summary of Graduation
4.4 Engagement for Negotiating Heteroglossic Space
4.4.1 Resources for Managing Heterogloss Space
4.4.2 The Voicing of Value
4.4.3 Ways of Aligning and Opposing Voice and Values
4.5 Summary
Chapter Five Conclusions
5.1 Introduction
5.2 A Summary of the Research
5.3 Discussion
5.4 Limitations and Suggestions for further Research
References
Appendix
