文摘
英文文摘
声明
Acknowledgements
Chapter One Introduction
1.1 Background of the Study
1.2 Significance of the Study
1.3 Data Collection and Research Methodology
1.4 Layout of the Dissertation
Chapter Two Literature Review
2.1 The Studies on Parody
2.1.1 The Definition of Parody
2.1.2 The Classification of Parody
2.1.3 The Functions of Parody
2.2 The Studies on Advertising
2.2.1 The Purpose of Advertising
2.2.2 The Language of Advertising
2.3 Previous Studies on Parody in Advertising
2.4 Summary
Chapter Three Conceptual Blending Theory
3.1 Theoretical Background
3.2 Mental Space Theory
3.3 A Brief Account of Conceptual Blending Theory
3.4 Key Terms of Conceptual Blending Theory
3.3.1 Mental Space
3.3.2 Mapping
3.3.3 Projection
3.4 The Network Model of Conceptual Integration Network
3.4.1 Processes of Blending
3.4.2 Types of Conceptual Blending Network
3.5 Optimality Principles
3.6 Summary
Chapter Four Case Study of Parody in Advertising in Four Networks
4.1 Parody in Advertising as a Cognitive Input
4.2 The Method of the Study
4.3 Case Study of Parody in Advertising in Four Networks
4.3.1 Case study of simplex networks
4.3.2 Case Study of Mirror Networks
4.3.3 Case Study of Single Scope Networks
4.3.4 Case Study of Double Scope Networks
4.4 Summary
Chapter Five Conclusion
5.1 Findings of the Study
5.2 Suggestions for Further Research
References
