A Model Integrating Mobile Business and Traditional Business to Acquire Competitive Advantages

摘要

This paper analyzes mobile business in the context of traditional business as a strategic tool to create a sustainable competitive advantage through the implementation of an effective mobile business model. Uncertainty, risk, and open competition among firms have risen dramatically, thus firms have more and more difficulties to acquire and sustain competitive advantages. Some models concerning this topic have been established and in this paper we adopt these models into the model we establish. In traditional views, critical factors for creating value through mobile business are user experience, the value contribution of mobile technology, and customer requirements. Based on this view, the most efficient and effective way found to match these factors is to enhance interaction between customers and firms through mobile business applications, which can facilitate response time and make the interaction more convenient. Other than focusing on telecom operators that were thought as the core of mobile business, this paper suggests a new mobile business model in which a platform operator is the dominator of the model. Additionally, the flows both of information and of money are addressed in the paper; so do various layers and the benefits acquired.