Evaluation on brand group niche based on fuzzy clustering

摘要

At first, the paper builds a model of brand group ecological system, and then concludes the index system for evaluating the state of brand group chine. On the basis of the indexes, using fuzzy clustering method to evaluate the state of brand group chine in electrical appliance industry, the result will point out the direction for interposition of new brand, governance of existing brand and cooperation within brand group.