Modeling Cross Media Publishing in Radio and TV Stations

摘要

The conversion of informatics with communication technologies in the last twenty five years has greatly affected the media industry. Thus the technology for the distribution of journalistic information in various forms has become more easily available. That offered more opportunities to the media organizations in order to reach their audience. This paper attempts to model cross media publishing. More specific it describes the steps in deploying a successful cross media publishing that can help radio and TV stations adapt to the continuously changing media market. Also a case study is employed in order to validate the proposed model.