Personalization of Web Services: A Study on the Fitbetween Web Tasks and Personalization Mechanisms

摘要

Personalization is increasingly being considered an important ingredient of Web applications. In most cases, personalizationrntechniques and mechanisms are used for tailoring information services to user needs. It is motivated by the recognition that arnuser has needs, and meeting them successfully is likely to lead to a satisfying relationship and re-use of the Web servicesrnoffered. However, if the personalization mechanisms do not match the needs depicted by the tasks, it will decrease userrnsatisfaction and performance. In this research, we use the cognitive fit theory to examine the fit between personalizationrnmechanisms and Web tasks.