HOW TO SPEED UP COMMERCIALIZATION AND MARKET ACCEPTANCE FOR DEVELOPING EMERGING TECHNOLOGY: AN OPEN-INNOVATION PERSPECTIVE

摘要

It is considered that emerging technology can create windows of new opportunities for late-comer firms to catching up. However, plentiful facts tell us firms face unbelievable difficulties when developing emerging technology mostly because of market uncertainty not technology itself. Accordingly, how to speed up commercialization and market acceptance to achieve continual predominance of catching-up becomes a big challenge for many late-comer firms. This paper concludes three uncertainties, including policy, market and technology, to do an empirical study on TD-SCDMA mobile-phone chip manufacturers and public organizations in TD-SCDMA industry, such as Leadcore, Spreadtrum, Mediatek, T3G, CYIT and Commit, together with TD Forum and TDIA (TD Industry Alliance). Based on case studies, this paper constructs a new conceptual framework to analysis the later-comer's inferior position on market catching-up, with an open-innovation paradigm. It is found that searching for complementary collaborator, adopting open strategy for intellectual property and establishing alliance platform for industry, are extremely critical to speed up commercialization and market acceptance in the early development stage of emerging technology industry.