Time Selection of Enterprise Strategy Innovation Based on the Effectiveness of Strategy

摘要

Because of the polytropyof environment, the existence of imitation and the law of strategy life cycle, the validity of a strategy is limited, so strategy innovation has become inevitable. Carrying out strategy innovation too early will make innovation difficult, while starting too late, the cost of innovation will be very high. Based on a deep analysis on the effectiveness and the life cycle characteristics of enterprise strategy, the paper proposed three models of enterprise strategy innovation, and then discussed the starting time of enterprise strategy innovation on the basis of the analysis on the effectiveness of enterprise strategy.