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The Application of Value Engineering in the Design of Specialist Hospital Advertising

机译:价值工程在专科医院广告设计中的应用

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The article holds that the corporate advertising as a carrier of function and cost can also be studied by VE: the function is the goal and role of ads design; the cost is the total expenses of advertising (including planning, design and implementation). The corporate have improved the competitiveness, reduced cost and increased profit by analysis and evaluate the value of advertising design projects of a specialist hospitals A in Changsha, Hunan, China. Related research have important reference value for any type of corporate in the advertising design projects to save cost, thereby increase market competitiveness.
机译:文章认为,企业广告作为功能和成本的载体也可以通过VE来研究:功能是广告设计的目标和作用;功能是广告设计的目标和作用。费用是广告的总费用(包括规划,设计和实施)。通过分析和评估中国湖南省长沙市一家专科医院A的广告设计项目的价值,该公司提高了竞争力,降低了成本并增加了利润。相关研究对于任何类型的企业在广告设计项目中具有重要的参考价值,可以节省成本,从而提高市场竞争力。

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