ElEARNING ENABLING EBUSINESS MANAGEMENT - ECAMPUS ,BUSINESS DEVELOPMENT' -

摘要

The pioneers of the New Economy, the startups, will now slowly arisen. Not because the large euphoria of the stocks yields to the disillusionment at the stock exchange, but because of the Old Economy, the established enterprises will make the turn to the topic E-Business and use the Internet as the future business platform for them self. A central success factor in the Internet Economy is the human capital and knowledge their currency. Since Drucker (1997) stated 'today's advanced knowledge is tomorrow's ignorance' reminds that knowledge resources must be continually fertilized, renewed, and updated. Enterprises must built up their knowledge continuously, distribute it fast, offer it in the best way over the whole company and actualize it currently. Therefore the continuous investment in education and learning will be the central challenge for the enterprises in the next years, to remain competitive advantage and to say it with the words of mouth of Jack Welch, Chairman of General Electric: ,,An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.' Since the traditional academies and universities with their prescribed careers, their traditional didactics, their bureaucracy and distant practice are going to be more and more unable to meet these needs of the economy. In contrast E-Learning provides the infrastructure, the services and the contents for the Internet Economy enabling enterprises to transform to E-Business.