Measuring Mobile Service Innovation

摘要

The paper introduces two tools, MoBiS process modeling and MoBiS cost measurements, to initiate the discussions of mobile data costs, their effect on experienced usefulness of a service, and more sustainable, economic growth. Based on the small scale study described on this paper, more innovative pricing models would be needed to support the mobile service innovations and adoption. Development of pricing models will need to be supported by more exact measurements and statistical reliability.