Research on Capacity Sharing Strategy Based on Mediation Sharing Platform and Enterprise Alliance Model

摘要

In recent years, China's manufacturing capacity sharing has begun to accelerate the development trend. There are mainly two modes: the first is to solve the excess capacity of enterprises through intermediary sharing platform; the second is to establish alliances between enterprises to optimize idle capacity to obtain additional profits. This paper studies the strategy of capacity sharing between two independent enterprises in the horizontal competition environment. Firstly, based on the inverse demand function, two kinds of shared capacity models are established for mediation sharing platform and enterprise alliance mode. Then, by the simulation analysis, the influence of competition level and market size on the final strategy of enterprise capacity sharing is proposed, and the optimal strategy to determine the product price and quantity is derived.