Business Intelligence using Data Mining techniques and Business Analytics

摘要

The objective of this paper is to present a review literature on what are impacts of Data Mining (DM) in Business Intelligence (BI). The paper highlights various features of DM. It involves three steps: explorations, pattern identification and deployment. BI is the hot topic among all industries aiming for relevance. BI emphasizes on detail integration and or organizing of data. DM and BI work together to process and analyse data to lighten workload for the user and organization and hence in understanding discovered materials. It also explains Business Analytics (BA) as a part of BI which is again dependent on BI. There are various sectors in business to which BA has proved to be a powerful tool to obtain effective results.