Public Acceptance Strategies for Digital Terrestrial Television (DTT) in the Border Areas

摘要

Digitalization of television broadcasting networks is essential due to efficient use of spectrum. To achieve this goal, the Ministry of CIT has a strategy by developing broadcasting infrastructure and providing associated devices required by end users, 61 million household approximately who live in the border region. In this paper, we analyze the strategy using the Strength, Weakness, Opportunity, and Threat (SWOT) methods. The results of the study indicate the need to increase the number and variety of broadcast content to increase public interest in digital terrestrial television (DTT) in the border region. In addition, the provision of Set-Top-Box (STB) needs to be equipped with antennas and other supporting devices, as well as installation. Furthermore, the involvement of local governments and local communities needs to be encouraged to increase public awareness and support for DTT.