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Sensory Seduction Narrative Pull

机译:感官诱惑与叙事拉动

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摘要

User experience design is a process that has been defined, developed and refined over the last few decades. It is a process of shaping a user's movements through a website or mobile application. It is user-focussed, prioritising utility, ease-of-use and efficiency. It is widely used and has helped advance the way in which users interact with websites and mobile applications, making it far less frustrating. User experience design is a key element in how the internet and mobile technology have become ubiquitous in our daily lives. Given this success, it would seem that continuing to use this process for new communication technologies would be the best way forward. However, it could limit the discovery of opportunities and uses for these new technologies. This paper looks at the importance of visual inquiry, experimentation and play for new technologies, particularly Augmented Reality (AR). AR is an emerging visual communication medium, and it is our contention that only through visual exploration and experimentation with the technology can a unique visual language emerge that will engage users in a manner befitting it. We explore the creative input that has helped shape the aesthetics of communication media at various points in history, from the humble poster to the internet aesthetic we know today, and look forward to the opportunities that lie waiting for the creation of new user experiences that have the sensory seduction and narrative pull that AR promises.
机译:用户体验设计是过去几十年来定义,开发和精炼的过程。它是通过网站或移动应用来塑造用户的移动的过程。它是用户专注的,优先考虑的实用,易用性和效率。它被广泛使用,并帮助推进用户与网站和移动应用程序互动的方式,使其更少令人沮丧。用户体验设计是互联网和移动技术如何在我们日常生活中无处不在的关键因素。鉴于这种成功,似乎继续使用这一过程的新通信技术将是前进的最佳方式。但是,它可能会限制这些新技术的机会和用途。本文介绍了对新技术的视觉查询,实验和发挥的重要性,特别是增强现实(AR)。 AR是一种新兴的视觉通信媒体,我们的争论是只有通过视觉探索和实验与该技术只能出现独特的视觉语言,这些语言将以符合它的方式实现用户。我们探索的创意已在历史的各个点帮助塑造传播媒介的美学,从不起眼的海报到互联网的审美,我们今天所知道的,并期待着机会,谎言在等待创造条件,有新的用户体验AR承诺的感觉诱惑和叙事拉动。

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