Brain and happy language: An activation likelihood estimation (ALE) meta-analytic review

摘要

The purpose of this study is to empirically find a connection between emotion and cognition that shows how they work in the decision-making process to clarify discussions on the role and effect of emotion in the decision making process. To verify the effect of emotion in the consumer decision making process, this study employs coordinate-based activation likelihood estimation (ALE) meta-analysis. The findings of this study show consistencies among an increasing number of studies investigating a consumer decision-making model based on the generic decision model, in which emotion influences cognition.