Formation of Trust in E-Commerce: A Game Between Supervisors and Traders

摘要

Trust risk in e-commerce has become a major obstacle restricting its further development. Through the establishment of a 2-phase dynamic game model and seeking for its solution, this article finds out that the degree of trust-keeping or trust-honoring of the traders in e-commerce is in inverse proportion to the discount factors, the supervision probability (i.e. discovery probability) and the strength of punitive measures of the supervisor (government); the degree of supervision and the strength of punitive measures of the government is in inverse proportion to the square of the discount factors of the traders the cost of government supervision.