Development of Mobile Commerce in China:Internal Factors, Driving Forces and Integrated Strategies

摘要

The present paper analyzes the participant factors and the core processes of mobile commerce (henceforth,m-commerce) and explores the driving forces of the mobile environment. As a consequence of societal, technological and economical drivers, the demand and distribution of m-commerce are influenced dramatically. Due to the limitations of profit distribution and m-commerce application, the players involved except mobile network operators lack enough enthusiasm for the m-commerce market, which hinders the provision of effective services and the development of the whole Chinese m-commerce market. Based on such a situation, a strategic integration model in the mobile environment is set up.