Location Selection Method of Real Estate Developers Based on Big Data Technology

摘要

In order to provide consumers with high-quality real estate products and meet their purchase needs, this paper proposes a novel location selection method of real estate developers based on big data technology. This method combines the big data technology, and gives full play to the characteristics and advantages of big data technology, especially data acquisition and data mining. In addition, based on literature research and questionnaire survey, this paper constructs structural equation model from the influencing factors of consumers' purchase choice, and then provides feasible path for real estate open development site selection. Based on this, the model constructed by this method is also combined with quantitative analysis method, and then the specific factor structure is obtained, and the relationship between variables is fitted. The experimental results show that the method can help real estate developers to choose a reasonable development location, and better meet the purchase preferences of consumers.