Ayam Taliwang as a Solace After Disaster

摘要

Lombok tourism industry slumped dramatically since the earthquake. Comprehensive efforts are needed to make it rise again and bring prosperity to the people. Among them, through culinary. AyamTaliwang, despite coming from Sumbawa, a famous culinary carries the name of Lombok. However, the popularity of this cuisine is not managed well yet as the potential of culinary tourism. In fact, the potential of culinary tourism is an important element of destination marketing. This study uses data collected through e-observation and in-depth interviews with Lombok tourism stakeholders in Mataram in April 2019. As a result, there are various obstacles to involving culinary tourism within the framework of Lombok's tourism industry. Therefore, the results of this study are formulated suggestions to maximize the potential of culinary tourism as part of efforts to revive tourism in Lombok.