The Local Culture Application in the Contemporary Style of T-shirt Design as Development Strategy on Objects Tourism in Semarang

摘要

The first year research has produced a prototype of the contemporary-style t-shirt in the two dimensions' form. The purpose of the second year of research was the development and refinement of prototype 2 dimensions T-shirt to be 3 dimensions' prototype T-shirt that identity Semarang City, contemporary style, and in demand. The research approach was Research and Development (R & D). The second year of research procedure was the stage of development and refinement of the prototype. The prototype development and refinement techniques included Product Evaluations, User Interviews, Stakeholder Interviews, and Usability Testing. The research subjects were the t-shirts as the souvenirs of Semarang tourist attraction. The research location was Semarang tourism objects and the workshop of T-shirt design. The aim of this research was to produce a 3D dimension prototype in the form of a T-shirt with the identity of Semarang in a contemporary style, and in market demand. The second year of research conclusion is the resulting of the prototype T-shirt souvenir of Semarang which has a regional identity, a contemporary style, ergonomic, affordable price, and in market demand. Second, the T-shirt design has been packaged in contemporary style through the integration of the local batik icon, culture and the building of Semarang with a popular icon of children of nowadays (Spongebob, Upin ipin, Ironman). T-shirt design was supported by popular and local text so there were a fun and interesting parody interaction that hoped can be the solution of the low sales of souvenirs in Semarang tourism object.